The Wildo story begins back in 1979 when Ingvar Svantesson and the former Swedish Army Captain Jan Andersson came together to create functional, lightweight and durable campware.

They wanted to make camping more enjoyable and accessible by reducing the amount of outdoor gear that you had to carry to a minimum, without compromising on the function or quality.

Drawing on his experiences within the army Jan knew that their gear had to be simplistic in design in order to perform consistently in all conditions. Less parts meant less could go wrong.

Wanting to ensure a high standard in the design and manufacturing process, while trying to reduce their impact environmentally, the duo decided to begin production in their home town of Borås in Sweden.

A core part of their range was the Fold-A-Cup Original, which the design of is now protected internationally as part of Sweden’s cultural history.

More than 35 years later in 2011 the company was handed over the Jan’s son Erik. Following the hand over Erik officially named the company “Wildo” (shortened from Wild Outdoors). Today Wildo is a global business, a prominent employer with a developed special-needs worker scheme and has taken steps into working with bio-plastic composites to further reduce its environmental impact – while still being based in Borås.

Orange Handled Wlido Fire Flash

Wildo Fire Flash Fire Lighter Outdoors Multi Colours

An effective fire lighter that'll create a spark, no matter the weather conditions.An effective fire lighter that'll create a spark, no matter the weather conditions.A superb survival tool that you'll never leave at home, the Wildo Fire Flash® will always be ready to help light your fire.It has a serrated edge that provides greater friction and longevity, leaving you to simply drag it hard against the rod and create those all important sparks.Even if the rod gets wet you can just wipe it dry and strike it again, making it a highly versatile and essential piece survival gear.