The Wildo story begins back in 1979 when Ingvar Svantesson and the former Swedish Army Captain Jan Andersson came together to create functional, lightweight and durable campware.
They wanted to make camping more enjoyable and accessible by reducing the amount of outdoor gear that you had to carry to a minimum, without compromising on the function or quality.
Drawing on his experiences within the army Jan knew that their gear had to be simplistic in design in order to perform consistently in all conditions. Less parts meant less could go wrong.
Wanting to ensure a high standard in the design and manufacturing process, while trying to reduce their impact environmentally, the duo decided to begin production in their home town of Borås in Sweden.
A core part of their range was the Fold-A-Cup Original, which the design of is now protected internationally as part of Sweden’s cultural history.
More than 35 years later in 2011 the company was handed over the Jan’s son Erik. Following the hand over Erik officially named the company “Wildo” (shortened from Wild Outdoors). Today Wildo is a global business, a prominent employer with a developed special-needs worker scheme and has taken steps into working with bio-plastic composites to further reduce its environmental impact – while still being based in Borås.